地瓜之旅，從根到酒
The Sweet Potato Journey: From Root to Spirit
從「根」開始，探尋生命的故事，「藷式生活」 透過這些根的故事，重新讓人感受到土地的滋養和生命的延續，讓大眾重新認識蕃藷對台灣的重要性，並為台灣蕃藷賦予全新價值。這不僅展現了台灣土地的豐饒，也體現了蕃藷在農業與文化中的深刻意義。透過書籍海報、蕃藷酒禮盒、影片紀錄以及網頁架設等多元形式，傳遞從根到土地之間的獨特價值，透過品牌建立，感受這片土地的生命力與台灣番藷的無限生命力。
Starting from the "roots," exploring the story of life, "Hanji Pastoral Life" delves into the narratives of these roots, reconnecting people with the nourishment of the land and the continuity of life. It seeks to reintroduce the public to the significance of sweet potatoes to Taiwan, endowing them with renewed value. This not only highlights the richness of Taiwan's land but also reflects the profound role of sweet potatoes in agriculture and culture.
Through diverse forms such as books, posters, sweet potato wine gift boxes, documentary films, and website development, the unique value connecting roots to the land is conveyed. By building a brand, it showcases the vitality of this land and the boundless life force of Taiwanese sweet potatoes.
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蕃藷的文化意象
The Cultural Imagery of Sweet Potatoes
這種簡單而樸實的作物承載著豐富的歷史、文化與情感價值。蕃藷不僅曾在台灣艱困時代支撐無數家庭，更在「以農養工」的經濟轉型中扮演重要角色，象徵台灣人堅韌不拔的精神。然而，隨著時代變遷，這些故事與價值逐漸被遺忘。藉由深入研究與推廣，可以喚醒人們對蕃藷的認識，展現其從救災良伴到現代「超級食物」的轉變，並挖掘其文化與經濟潛力，讓這份土地的禮物不僅延續，更煥發新的生命力，走向國際。
This humble crop carries rich history, culture, and resilience. Once a survival staple, sweet potatoes played a key role in Taiwan’s economic transformation. Yet, their stories risk being forgotten. Through research and promotion, we can revive awareness, highlighting their journey from hardship to superfood. By unlocking their cultural and economic potential, this gift from the land can thrive anew on the global stage.
品牌核心｜五大蕃藷產地
Brand Core: The Five Major Sweet Potato Producing Regions
新北金山
Jinshan, New Taipei
「山嶺的啟程」
新北的山嶺蕃藷
如同大山深處的根系
突破重重困難
勇敢啟程
"The Journey of the Mountain Ridge"
The Mountain Ridge Sweet Potatoes of New Taipei
Like the deep-rooted veins of the great mountains,
They break through countless hardships,
Bravely setting forth on their journey.
包裝設計
Packaging Design
以台灣五大蕃藷產地為敘事核心，結合綠色印刷技術，讓每一種蕃藷的生命旅程得以低碳呈現。我們減少繁複的裝幀與印刷，採用環保紙張與環保UV印刷，並透過雷射雕刻（雷切）技術呈現不同產地的地貌紋理與蕃藷根系脈絡，取代局部上墨與燙印，減少油墨使用與能源消耗。雷切的細緻刻紋讓紙張保留自然質感，象徵蕃藷與土地的緊密連結，讓書籍、禮盒與視覺設計能夠兼顧文化表達與環境永續，以低碳方式訴說台灣農耕的生命故事。
Focusing on Taiwan’s five major sweet potato regions, we use green printing to present their journey with a low-carbon approach. Eco-friendly paper, UV printing, and laser engraving replace traditional inking and stamping, reducing ink and energy use while preserving natural textures. This sustainable design honors both cultural heritage and environmental responsibility, telling Taiwan’s agricultural story with minimal impact.
藷釀蕃藷酒禮盒
Sweet Potato Liquor Gift Box
基本款蕃藷酒
Classic Sweet Potato Liquor
使用色彩及版畫風格，呈現各地區的特色，展現農人、土地及蕃藷間深刻的連結，強調蕃藷濃厚的文化底蘊。
Using a printmaking style, we highlight each region’s unique character, showcasing the deep connection between farmers, the land, and sweet potatoes. This approach emphasizes the rich cultural heritage embedded in every harvest.
藷釀禮盒
Sweet Potato Brew Gift Boxes
高濃度蕃藷酒搭配鬱金香杯為一套禮盒，背板以三種不同地瓜葉用雷雕呈現，包含五深裂葉、心形葉和盾形葉。
A gift set pairs high-concentration sweet potato liquor with a tulip glass. The gift box’s back panel features laser-engraved designs of three distinct sweet potato leaf shapes: five-lobed, heart-shaped, and shield-shaped.
藷釀樣品酒
Sample Liquor
樣品酒以卷軸方式呈現小農從耕地到採收的過程，雷雕融合了五地區的特色，山嶺、火山、平原、風沙以及陽光。
The sample wine is presented in a scroll format, illustrating the journey of small farmers from cultivation to harvest. Laser engraving integrates the unique characteristics of the five regions—mountain ridges, volcanoes, plains, wind-blown sands, and sunlight.
藷識日誌
Sweet Potato Knowledge Journal
五個地區的種植方式、傳統技術與地方特色，探索農人與蕃藷深厚的情感連結，帶領大眾體會土地帶來的深刻感動，喚醒人們對蕃藷的認識，展現其從救災良伴到現代「超級食物」的轉變，並挖掘其文化與經濟潛力，讓這份土地的禮物不僅延續，更煥發新的生命力，走向國際。
Exploring the cultivation methods, traditional techniques, and unique characteristics of five regions, we highlight the deep bond between farmers and sweet potatoes. This journey allows people to experience the profound connection to the land, rekindling awareness of sweet potatoes and their transformation from a survival staple to a modern superfood. By uncovering their cultural and economic potential, we ensure this gift of the land not only endures but also thrives with new vitality on the global stage.
內容導讀
Content Preview
以地方誌呈現五個地區在地居民及農人對於土地、蕃藷之間的生活，並且淺談有機、無毒及慣行農法帶來的影響。
Jinshan, New Taipei
"The Journey of the Mountain Ridge"
新北金山｜山嶺的啟程
世代傳承的家族蕃藷園，在這裡見證蕃藷連結一整個家族的好感情，及期盼實現有機農法的希望
A family-run sweet potato farm passed down through generations, where sweet potatoes symbolize strong family bonds and the shared hope of achieving organic farming.
Through a local chronicle, we showcase the lives of residents and farmers across five regions, highlighting their deep connection to the land and sweet potatoes. The narrative also touches on the impacts of organic, chemical-free, and conventional farming practices.
農家子弟對於土地、家庭及蕃藷的情感，因而從事有機農法，將愛回饋給土地
Shalu, Taichung
"The Rhythmic Pulse of Dancing Flames"
台中沙鹿｜火焰的脈動
考量健康及家庭因素，而選擇有機農法種植蕃藷，將愛回饋給土地
Choosing organic farming for sweet potatoes with health and family in mind, giving love back to the land.
為了家庭選擇無毒農法的在地青農，用大量時間研究驅蟲的方法、養地，大自然的回饋只能意會，不能言語
蕃藷交織彰化大城的生活與文化，在這裡展現農人及在地居民與蕃藷的連結、土地的共鳴
Dacheng, Changhua
"The Hidden Riches of the Plains"
彰化大城｜平原的蘊藏
在這裡見證在地農民的日常生活，感受蕃藷之於土地，以及在地人的情感連結
Witness the daily lives of local farmers, feel the deep connection between sweet potatoes, the land, and the people who call it home.
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Shuilin, Yunlin
"The Adaptation of the Wind and Sand"
雲林水林｜風沙的適應
辭去在都市的工作，花費大量時間研究無毒農法的青年農民，從收成的蕃藷感受到土地日漸強壯的回饋
A young farmer who left his city job to dedicate himself to studying chemical-free farming feels the land growing stronger with each sweet potato harvest.
台南新化｜陽光的傳承
Xinhua, Tainan
"The Inheritance of the Sunlight"
感受在地農民與蕃藷為伍的日常生活，了解蕃藷的田間管理方式，感受農民耕種的辛勤
Experience the daily lives of local farmers alongside sweet potatoes, learn about field management practices, and appreciate the hard work behind each harvest.
藷氏圖鑑
Sweet Potato Atlas
每個藷識日誌套組皆附一張圖鑑海報，以插畫方式呈現在台灣最為廣泛種植的14種蕃藷，並清楚標示產地、產季及每個品種的特徵，包含顏色及葉子的形狀。
Each Sweet Potato Chronicle set includes an illustrated poster showcasing Taiwan’s 14 most widely grown sweet potato varieties. The poster clearly marks their origin, harvest season, and distinct characteristics, including color and leaf shape.